Legal

Privacy Policy

Last updated: June 9, 2026

Who We Are

This Privacy Policy for Humor Index Media LLC (doing business as The Humor Index) ("we," "us," "our") describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you visit our website at https://www.thehumorindex.com. Humor Index Media LLC is registered in Florida, United States, at 4932 Native Dancer Ln, Orlando, FL 32826.

Data We Collect

The Humor Index is primarily a read-only analytics site. You can browse, use the blind test, and build a taste profile without any account — that activity is stored only in your browser. We collect certain technical information automatically when you visit:

  • Log & usage data: Our hosting provider (Vercel) logs service-related, diagnostic, usage, and performance information including your IP address, browser type and settings, and information about your activity on the site (such as timestamps of requests and pages viewed). IP addresses are a personal identifier under certain laws.
  • Device data: Information about your device such as browser, operating system, language preferences, and hardware identifiers gathered through standard HTTP request headers.
  • Cookies: The site may set essential and analytics cookies through Vercel Analytics and Google Analytics 4. Google Analytics uses cookies to collect aggregated information about how visitors use the Site (for example, pages visited, time on page, and referral sources). We have enabled IP anonymization. We do not use advertising or cross-site tracking cookies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
  • Account information (optional): If you choose to create an account, we collect your email address (for magic-link sign-in) or the basic profile your provider returns if you sign in with Google (name and email). We also store the activity you save while signed in — your show ratings, watchlist, and blind-test ("Agree?") tally — so it syncs across your devices. You can use the entire site without an account; accounts are entirely opt-in.
  • Local browser storage: When you rate shows, build a watchlist, or play the blind test without an account, that data is stored only in your browser's local storage on your device and is not sent to us. Clearing your browser data removes it.

How We Use Your Information

We process the information described above to:

  • Deliver and maintain the website (render pages, serve static assets);
  • Authenticate you and provide account features, including syncing your ratings, watchlist, and blind-test tally across your devices;
  • Identify usage trends and improve the Services;
  • Protect the Services from abuse, fraud, or security incidents;
  • Comply with legal obligations.

Under the EU/UK GDPR, our lawful bases for processing are legitimate interests (to understand usage trends and protect the Services), performance of a contract and consent (where you create an account and ask us to store your saved activity), and, where applicable, legal obligation. You may withdraw consent at any time by deleting your account.

We Do Not Sell Your Data

We do not sell, rent, or trade your personal information. We do not share information for targeted advertising or cross-context behavioral advertising.

Third Parties We Share Data With

We disclose information only to third-party service providers that help us operate the Site, including:

  • Website Hosting Service Providers (Vercel) — to host the Site and serve requests;
  • Cloud Computing Services — for storage and delivery of static assets;
  • Data Analytics Services (Google Analytics, Vercel Analytics) — to measure aggregated usage and improve the Site. Google Analytics is operated by Google LLC with data processed in the United States; see Google's Privacy Policy.
  • Authentication & Database (Supabase) — if you create an account, we use Supabase to authenticate you and store your account data (email, ratings, watchlist, blind-test tally). See Supabase's Privacy Policy.
  • Transactional Email (Resend) — to send magic-link sign-in emails to the address you provide. See Resend's Privacy Policy.
  • Sign-in with Google (Google LLC) — if you choose Google sign-in, Google shares your name and email with us to create your account.

We may also disclose information when legally required, in connection with a business transfer, or to protect our rights and users.

International Transfers

The Services are hosted in the United States. If you access the Services from the European Economic Area, the United Kingdom, Switzerland, or another region, your information may be transferred to, stored, and processed in the United States. Where required, we rely on the European Commission's Standard Contractual Clauses with our service providers to protect such transfers.

Data Retention

We retain technical log and usage data only as long as necessary for the purposes described above, and in any case no longer than 12 months, unless a longer retention period is required by law.

If you have an account, we retain your account data until you delete it. You can permanently delete your account and all associated data at any time from your account page; deletion is immediate and irreversible.

Security

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the information we process. However, no electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live, you may have the right to:

  • Request access to the personal information we hold about you;
  • Request correction or deletion of your personal information;
  • Object to or restrict our processing of your personal information;
  • Withdraw consent where processing is based on consent;
  • Lodge a complaint with your local data protection authority.

If you have an account, you can access your saved data on your My Index page and permanently delete your account and all associated data yourself from your account page at any time. To exercise any other right, email us at privacy@thehumorindex.com. Your request will be honored where the applicable country's privacy law grants you the right to access. California and other US state residents: please see the section below.

Notice to US Residents

This policy covers all currently enacted US state privacy laws (including CCPA/CPRA in California, VCDPA in Virginia, CPA in Colorado, CTDPA in Connecticut, UCPA in Utah, FDBR in Florida, TDPSA in Texas, and equivalents in Oregon, Montana, Iowa, Indiana, Tennessee, Delaware, New Hampshire, New Jersey, Kentucky, Maryland, Minnesota, Rhode Island, and Nebraska). Subject to the applicable law, you may have the right to:

  • Know what personal information is collected and why;
  • Access, correct, or delete your personal information;
  • Opt out of the sale or sharing of personal information (we do not sell or share);
  • Limit the use of sensitive personal information (we do not collect sensitive information);
  • Appeal a denial of a privacy rights request.

To submit a request, email privacy@thehumorindex.com or mail Humor Index Media LLC, 4932 Native Dancer Ln, Orlando, FL 32826.

Children's Privacy

The Services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed.

Contact

If you have questions or comments about this notice, you may email us at privacy@thehumorindex.com or write to us at:

Humor Index Media LLC

4932 Native Dancer Ln

Orlando, FL 32826

United States