Dwight tries to stop Darryl from moving to Jim's start-up company. Jim misses his daughter's first recital, to Pam's dismay. Nellie spills the beans about Pete and Erin.
WAR
72
Wins Above Replacement
“Customer Loyalty” ranks #145 of 183 The Office episodes on the Humor Index, scoring 85.0 — Elite. The episode packs 67 scored jokes at 3.0 per minute, averaging 7.2 on craft and 7.0 on impact, with Dwight landing the most laughs. Every joke is ranked below with its individual craft and impact scores.
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Top Jokes
Oscar: Oscar's horrified realization: 'What we have? Hmm. I just remembered. I kissed that man.'
Oscar Cringe/Discomfort Character Comedy ★ Rewatch Dwight: 'I expected more from Young Halpert.' — Dwight at the empty warehouse, disappointed
Dwight Character Comedy Deadpan/Understatement ★ Rewatch Pam · Jim: 'Did you send Dwight on a quest for the Holy Grail?' / 'I think I'm a little too busy these days to send... Oh, my God, I did send Dwight on a quest for the Holy Grail.'
Pam Jim Misdirection Character Comedy ★ Rewatch Pam: 'Yes, Jim, I think I know how to point a rectangle at something.'
Pam Setup/Punchline Character Comedy ★ Rewatch Dwight: 'I'll be damned if I'm going to let us lose me.' — Dwight's response to the suggestion that even he might be recruited away
Dwight Character Comedy Wordplay/Pun Standout Moments
Pam · Jim: 'Did you send Dwight on a quest for the Holy Grail?' / 'I think I'm a little too busy these days to send... Oh, my God, I did send Dwight on a quest for the Holy Grail.'
Pam Jim Misdirection Character Comedy ★ Rewatch Dwight: 'I expected more from Young Halpert.' — Dwight at the empty warehouse, disappointed
Dwight Character Comedy Deadpan/Understatement ★ Rewatch Oscar: Oscar's horrified realization: 'What we have? Hmm. I just remembered. I kissed that man.'
Oscar Cringe/Discomfort Character Comedy ★ Rewatch All Jokes — 67 analyzed
Show all ↓ Hide ↑ Dwight: 'The Dunder Code!' — Dwight finding a light bulb and invisible ink with dramatic discovery energy
Dwight Character Comedy Running Gag ★ Rewatch Jim: Jim's wistful confession: 'Had a lot more free time back then.'
Jim Deadpan/Understatement Irony/Sarcasm ★ Rewatch Dwight: Dwight crashes into the ceiling above accounting / 'Down, Dwight! Dwight!'
Dwight Physical/Slapstick Character Comedy ★ Rewatch Dwight: The toilet flush clue — 'Seat of entrance' leading Dwight to the toilet
Dwight Setup/Punchline Wordplay/Pun Pete · Clark · Andy: The Derek McBlack social media scheme — 'It's just Pete in sunglasses.'
Pete · Clark: The full social media scheme explained: fake profiles, fake friends who like Derek's likes — 'So far we're only popular with imaginary people'
Andy: 'You two are geniuses. And I am a genius for putting you two together.'
Andy Character Comedy Irony/Sarcasm Clark: Clark's talking head spiral: 'Pete and I work well together. Not that there's anything special about Pete. It could be any guy. Or girl. Not that I'm into girls. Not that I'm into Pete. Ah! What was the question?'
Clark Cringe/Discomfort Escalation Dwight: 'Athlead.' Please. They're too lazy to call it Athletes Lead?
Dwight Character Comedy Irony/Sarcasm Dwight: 'Jim should just call it Stumpany for stupid company.'
Dwight Character Comedy Wordplay/Pun Callback Darryl · Dwight: Darryl reveals he's also working for Athlead — 'Yeah. Just weekends for now, but pretty soon I'm switching over.'
Dwight: 'Well, take your worst fear and multiply it by infinity.' — Dwight's apocalyptic threat about future Athlead recruitment
Dwight Character Comedy Escalation Dwight: 'I'll be damned if I'm going to let us lose me.' — Dwight's response to the suggestion that even he might be recruited away
Dwight Character Comedy Wordplay/Pun Kevin · Angela · Oscar: Kevin assumes 'Irish-American Cultural Center mural' is a joke setup and enthusiastically waits for the punchline: 'Potato?'
Pam: '...some nobody like me, or a big name like Tracy Fleeb?'
Pam Character Comedy Absurdist Jim · Pam: 'I am still in Philly, actually.' — Jim's casual opening to deliver devastating news about missing Cece's recital
Jim Pam Cringe/Discomfort Deadpan/Understatement Pam: 'Yes, Jim, I think I know how to point a rectangle at something.'
Pam Setup/Punchline Character Comedy ★ Rewatch Jim: Jim's response: 'Okay, okay. Just sometimes you're not the best with the phone.'
Jim Cringe/Discomfort Irony/Sarcasm Jim: Jim doesn't hang up the phone — 'Yeah, see? You've still got to press end, Pam. Press end.'
Jim Irony/Sarcasm Callback ★ Rewatch Callback Pete · Clark · Andy: Alan Olifson from North Dakota — 'He also likes Hammermill and Georgia Pacific. Wow, that guy's really into paper.'
Pete · Erin: The Youth Task Force handshake that Pete and Erin can't get right — 'You always mess that part up. Oh, no, no, no.'
Pete Erin Physical/Slapstick Cringe/Discomfort Nellie: Nellie's panic monologue: 'Andy has just started to be nice to me and now I've sent his girlfriend into the arms of a younger man! And I cc'ed him on every incriminating memo.'
Nellie Cringe/Discomfort Escalation Nellie: 'Pete and Erin, don't hold back. Our social media presence should be hot, hot, hot. Go at it vigorously.'
Nellie Irony/Sarcasm Cringe/Discomfort Callback Dwight: The Loyalty Pledge disguised as a coffee order — 'Wait, this says Dunder Mifflin Loyalty Pledge.'
Dwight Character Comedy Misdirection Dwight: Dwight's customer loyalty speech: 'Customer loyalty. What is it? Can you hold it in your hand? Can you nudge it with your finger? Can you dump it on a woman?'
Dwight Character Comedy Absurdist ★ Rewatch Kevin: Kevin's definition of customer loyalty: 'Oh, it's when you get a free sandwich after you've already eaten 10 sandwiches.'
Kevin Character Comedy Deadpan/Understatement Dwight · Darryl: Dwight makes Darryl try to spell 'Loyalty' under pressure: 'L... It. LoYa V Loyaw'
Dwight · Meredith: The loyalty metaphor accidentally becomes personal — 'Let's all ask ourselves, have we been faithful in our relationships?' / 'Mmm. That's none of your damn business.'
Dwight: Dwight's dating metaphor: 'Darryl is dating Dunder Mifflin. Darryl is dating Val. Still. But he's flirting with Jim's company on the side. And we all know what flirting can lead to.'
Dwight Character Comedy Irony/Sarcasm Dwight · Creed: Dwight uses Erin/Creed as his loyalty example, then course-corrects to 'Mr. X' — 'Let's try it out.' / 'No, let's not say Creed. Let's say Mr. X.'
Angela · Dwight: Angela accidentally admits to cheating on Andy: 'Oh, I'm sorry, didn't you cheat on Andy?' / 'Yes, and he didn't like it.'
Dwight: Dwight's loyalty seminar completely collapses into explicit real-life territory: 'Can we just say Pete, 'cause that's the guy that Erin's flirting with?'
Dwight Character Comedy Escalation Callback Pam: Pam takes a phone call in the middle of Cece's ballet recital — the audience sees her step away from recording
Pam Cringe/Discomfort Reaction Beat ★ Rewatch Pam: 'I got the mural! Oh, my God! Um, I'm sorry, I have to go. My daughter is a ladybug. I know that doesn't make any sense. Um, thank you, thank you!'
Pam Character Comedy Absurdist ★ Rewatch Other recital parent: 'You're very rude. Yes. Very rude. Kids are dancing!'
Dwight: Dwight to the client at the end of a difficult meeting: 'Darryl and I will be here to serve you for years and years and years and years.'
Dwight Character Comedy Irony/Sarcasm Darryl: Darryl's immediately-after-meeting reaction: 'So, should we go call Jim and go tell him to go screw himself?'
Darryl Deadpan/Understatement Irony/Sarcasm Dwight · Darryl: Dwight: 'It can't be more fun than selling paper and paper products.' Darryl: 'It can.' Dwight: 'Are you pretending to be crazy?'
Creed: Creed's endorsement of Pete: 'Well, Andy's cute, but he's too vanilla. Whereas Pete, he's just one sick dude. I mean, you know this guy likes to get weird.'
Creed Character Comedy Absurdist Phyllis: Phyllis weighs in: 'People, it's 2013. Erin is a strong, independent woman. Who says she has to end up with any man?'
Phyllis Character Comedy Irony/Sarcasm Kevin: Kevin on Pete's feelings: 'Your feelings for Erin? Probably your heart. And a little bit your penis.'
Kevin Character Comedy Deadpan/Understatement Nellie: Nellie's confessional: 'Most relationships eventually die on their own. But sometimes they just need a little pillow over the face.'
Nellie Dark/Subversive Deadpan/Understatement ★ Rewatch Nellie: 'You're welcome, Andy. And you're welcome, my own ass.'
Nellie Character Comedy Irony/Sarcasm Callback Jim: Jim's investor meeting goes badly — he waits for Wade's call that clearly isn't coming, telling the client 'He'll be calling in any second'
Jim Cringe/Discomfort Awkward Silence ★ Rewatch Kevin · Dwight: Kevin and Dwight on a delivery truck — 'You looking for fun? It just found you! Whoo!'
Dwight: 'Yes, we will be delivering a shipment of paper today, but I will also be delivering you a big shipment of fun!'
Dwight Character Comedy Deadpan/Understatement Callback Kevin · Dwight: 'How far is this place?' / 'Uh, not far at all, but I thought along the way we could play some sports!'
Dwight · Kevin: Dwight throws a milkshake into a fast food restaurant — 'Fire in the hole!' — while Kevin drives
Kevin · Dwight: Kevin's moral objection: 'You just threw a milkshake into a restaurant where they make minimum wage.' Dwight: 'It's a YouTube thing!'
Kevin Dwight Character Comedy Irony/Sarcasm ★ Rewatch Callback Pam · Oscar: Pam asks if anyone wants to see Cece's recital video — Oscar: 'Oh, I would love to, but I am swamped.' / The camera cuts to Oscar doing nothing.
Toby · Pam: Toby: 'Let's get this over with.' / 'You don't have to...' / 'Let's get this over with, Pam.'
Toby Pam Character Comedy Deadpan/Understatement Pam · Oscar · Toby: The video reveals Pam filmed only the introduction and applause — not the actual recital
Oscar: 'User error. I've heard it happens to other people.' — Oscar
Oscar Irony/Sarcasm Deadpan/Understatement Oscar: Oscar: 'I'm sure Pam is already kicking herself for choosing a phone call over her child.'
Oscar Irony/Sarcasm Dark/Subversive Pam: Pam's confessional about telling Jim first: 'Whenever I tell him good news, he's always like "Beesly!"' / 'I love that. The only thing better than getting the job.'
Pam Character Comedy Irony/Sarcasm ★ Rewatch Dwight: 'This barely even feels like a prank anymore.' — Dwight during the milkshake cleanup
Dwight Character Comedy Meta/Self-Referential Callback Dwight: 'They make you come back and clean it up.' — Dwight's defeated revelation about the Fire in the Hole prank
Dwight Deadpan/Understatement Character Comedy Callback Nellie · Pete · Erin: Nellie reassembles Youth Task Force — Pete and Erin clearly want it dissolved; Nellie insists; they capitulate awkwardly: 'Well, okay then.' / 'I guess we don't have a choice.' / 'Nope.' / 'Yeah.' / 'Yeah.'
Dwight: Dwight's office — Lady music (presumably Kenny Rogers' 'Lady') is playing softly; Dwight stops, surprised by it
Dwight Visual Gag Reaction Beat ★ Rewatch Dwight: Dwight's denial: 'What? What was that? Did I just hear you laughing with glee? No. I was just clearing my throat.'
Dwight Character Comedy Reaction Beat ★ Rewatch Callback Creed · Office members: Creed's 'Good night' / 'Night' / 'Night, Creed' end-of-day exchange — office leaving for the night
Jim · Pam: Jim and Pam's argument ending — both say 'I'll talk to you tomorrow' three times in escalating passive-aggressiveness
Jim Pam Cringe/Discomfort Escalation ★ Rewatch Dwight · Kevin: Final tag: Dwight and Kevin on the truck — 'Fire in the hole!' / 'Go! Go! Go!' / 'I nailed that guy!' / 'And replay.' / Then they watch the replay and celebrate again
Dwight Kevin Physical/Slapstick Running Gag ★ Rewatch Callback Darryl: 'I'm going to miss the paper business.' — Darryl, watching the milkshake replay
Darryl Character Comedy Deadpan/Understatement ★ Rewatch Top Episodes — The Office
