Dwight tries to stop Darryl from moving to Jim's start-up company. Jim misses his daughter's first recital, to Pam's dismay. Nellie spills the beans about Pete and Erin.
WAR
42.6
Wins Above Replacement
“Customer Loyalty” ranks #112 of 183 The Office episodes on the Humor Index, scoring 76.5 — Great. The episode packs 60 scored jokes at 2.7 per minute, averaging 6.8 on craft and 6.6 on impact, with Dwight landing the most laughs. Every joke is ranked below with its individual craft and impact scores.
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Top Jokes
Pam: What am I doing wrong, Brian?
Pam Meta/Self-Referential Cringe/Discomfort ★ Rewatch Brian: Let's turn the cameras off. Seriously, guys? Enough. Enough.
Brian Meta/Self-Referential ★ Rewatch Dwight: You won't stop until you've poached us all. Yeah. Even you. No! I'll be damned if I'm going to let us lose me.
Dwight Absurdist Character Comedy ★ Rewatch Jim: The Holy Grail. Did you send Dwight on a quest for the Holy Grail? I think I'm a little too busy these days to send... Oh, my God, I did send Dwight on a quest for the Holy Grail.
Jim Setup/Punchline Character Comedy ★ Rewatch Nellie: Most relationships eventually die on their own. But sometimes they just need a little pillow over the face.
Nellie Dark/Subversive Character Comedy ★ Rewatch All Jokes — 60 analyzed
Show all ↓ Hide ↑ Jim: The Holy Grail. Did you send Dwight on a quest for the Holy Grail? I think I'm a little too busy these days to send... Oh, my God, I did send Dwight on a quest for the Holy Grail.
Jim Setup/Punchline Character Comedy ★ Rewatch Jim: The Dunder Code! I completely forgot about that prank. That had to be, like, six or seven years ago. Stayed late every night for a month. Had a lot more free time back then.
Jim Character Comedy Observational ★ Rewatch Dwight · Jim: Dwight climbing into ceiling above accounting while Jim and others watch
Dwight Jim Visual Gag Physical/Slapstick Callback Jim: Man, I wish I was there to see his face when he gets to the end and finds the fake grail? No grail? You don't remember? I don't.
Jim Irony/Sarcasm Character Comedy Dwight: What? That's a flush.
Dwight Deadpan/Understatement Absurdist Dwight: There's nothing down here. Oh. I expected more from Young Halpert. This just... Forget it, forget it.
Dwight Character Comedy Deadpan/Understatement Erin · Andy: Well, we created a fake profile for a really cool guy named Derek McBlack. Wow.
Erin · Andy: It's just Pete in sunglasses. Oh.
Pete: So far we're only popular with imaginary people, but we think this is the start of something big.
Pete Irony/Sarcasm Deadpan/Understatement Erin: Well, all right. Pete and I work well together. Not that there's anything special about Pete. It could be any guy. Or girl. Not that I'm into girls. Not that I'm into Pete. Ah! What was the question?
Erin Escalation Cringe/Discomfort Pam: Pam doing the 'Cece Spin and Kiss' dance move alone in talking head
Pam Visual Gag Character Comedy Phyllis: 'Athlead.' Please. They're too lazy to call it Athletes Lead?
Phyllis: Jim should just call it Stumpany for stupid company.
Jim: Well, take your worst fear and multiply it by infinity.
Dwight: You won't stop until you've poached us all. Yeah. Even you. No! I'll be damned if I'm going to let us lose me.
Dwight Absurdist Character Comedy ★ Rewatch Kevin · Oscar: Potato? Oh, no. Kevin, it's not a joke.
Oscar: I mean, who are they going to go with, some nobody like me, or a big name like Tracy Fleeb?
Oscar Absurdist Character Comedy Pam: Yes, Jim, I think I know how to point a rectangle at something.
Pam Deadpan/Understatement Irony/Sarcasm ★ Rewatch Jim: Yeah, see? You've still got to press end, Pam. Press end.
Jim Irony/Sarcasm Callback Callback Erin · Pete: Alan Olifson from North Dakota. He also likes Hammermill and Georgia Pacific. Wow, that guy's really into paper. Yeah.
Erin Pete Deadpan/Understatement Observational Pete · Erin: Awkward handshake/fist bump choreography failure between Pete and Erin
Pete Erin Physical/Slapstick Cringe/Discomfort Nellie: Andy has just started to be nice to me and now I've sent his girlfriend into the arms of a younger man! And I cc'ed him on every incriminating memo. 'Pete and Erin, don't hold back. Our social media presence should be hot, hot, hot. Go at it vigorously.' I did everything but unzip their pants for them.
Nellie Escalation Cringe/Discomfort Stanley · Dwight: Wait, this says 'Dunder Mifflin Loyalty Pledge.' This? Oh, what? Double mocha latte, please? You got it. Just sign your name below. Whatever you want.
Dwight: Customer loyalty. What is it? Can you hold it in your hand? Can you nudge it with your finger? Can you dump it on a woman? No! Why? Because it's an idea. But what does it mean?
Dwight Absurdist Character Comedy ★ Rewatch Kevin · Dwight: Oh, it's when you get a free sandwich after you've already eaten 10 sandwiches. Not even close.
Darryl · Dwight: L... It. LoYa V Loyaw 'Loyalty' is exactly right!
Dwight · Stanley: Let's all ask ourselves, have we been faithful in our relationships? Mmm. That's none of your damn business.
Dwight · Erin: So is it all right for her to flirt with Creed, for example? Let's try it out. No, let's not say Creed. Let's say Mr. X.
Kevin: Can we just say Pete, 'cause that's the guy that Erin's flirting with?
Kevin Deadpan/Understatement Misdirection Pam: Really? I'm sorry. Sorry.
Pam Cringe/Discomfort Reaction Beat Pam: I got the mural! Oh, my God! Um, I'm sorry, I have to go. My daughter is a ladybug. I know that doesn't make any sense. Um, thank you, thank you!
Pam Cringe/Discomfort Character Comedy Other parents: You're very rude. Yes. Very rude. Kids are dancing!
Dwight: So, should we go call Jim and go tell him to go screw himself?
Dwight Character Comedy Escalation Dwight · Darryl: It can't be more fun than selling paper and paper products. It can. Are you pretending to be crazy?
Creed: Well, Andy's cute, but he's too vanilla. Whereas Pete, he's just one sick dude. I mean, you know this guy likes to get weird.
Creed Character Comedy Misdirection Creed: With slamming bods like that? They ain't playing checkers.
Phyllis: People, it's 2013. Erin is a strong, independent woman. Who says she has to end up with any man?
Phyllis Misdirection Character Comedy Kevin: Your feelings for Erin? Probably your heart. And a little bit your penis.
Kevin Character Comedy Cringe/Discomfort Nellie: Most relationships eventually die on their own. But sometimes they just need a little pillow over the face.
Nellie Dark/Subversive Character Comedy ★ Rewatch Dwight: Yes, we will be delivering a shipment of paper today, but I will also be delivering you a big shipment of fun!
Dwight Character Comedy Escalation Darryl Deadpan/Understatement Reaction Beat Angela: I just remembered. I kissed that man.
Angela Callback Cringe/Discomfort ★ Rewatch Callback Darryl · Dwight: It's 30 degrees out, you're drinking a milkshake? Nope. Fire in the hole! Yeah!
Darryl · Dwight: You just threw a milkshake into a restaurant where they make minimum wage. It's a YouTube thing! Let's go, let's go! Come on. They're coming!
Meredith · Pam: That. I'll watch it. Let's get this over with. All right, you don't have to... Let's get this over with, Pam.
Pam: Oh, no! I took a phone call in the middle of taping and then when I went to turn it back on, I must have turned it off. User error. I've heard it happens to other people.
Pam Irony/Sarcasm Callback Callback Oscar: I'm sure Pam is already kicking herself for choosing a phone call over her child.
Oscar Dark/Subversive Character Comedy Pam: Whenever I tell him good news, he's always like 'Beesly!' I love that. The only thing better than getting the job. 'Beesly!'
Pam Character Comedy Cringe/Discomfort Jim: This barely even feels like a prank anymore.
Jim Meta/Self-Referential Character Comedy ★ Rewatch Callback Darryl: They make you come back and clean it up.
Oscar: You never stop surprising me.
Oscar Reaction Beat Awkward Silence Callback Creed · Dwight: Did I just hear you laughing with glee? No. I was just clearing my throat.
Pam: Actually, funny story, I didn't get it. I shouldn't have been so cocky about my rectangle-holding skills after all.
Pam Irony/Sarcasm Callback ★ Rewatch Callback Jim: Oh, great. So we'll see somebody else's kid with Cece in the background?
Jim Character Comedy Escalation Jim: I mean, it's really not that hard to film a video.
Jim Irony/Sarcasm Escalation Callback Pam: Maybe you should have been there.
Pam Escalation Character Comedy Pam: What am I doing wrong, Brian?
Pam Meta/Self-Referential Cringe/Discomfort ★ Rewatch Brian: Give her a minute. It's just a tough situation, all right? It's getting tougher.
Brian Meta/Self-Referential Cringe/Discomfort ★ Rewatch Brian: Let's turn the cameras off. Seriously, guys? Enough. Enough.
Brian Meta/Self-Referential ★ Rewatch Dwight: Fire in the hole! Go! Go! Go! I nailed that guy! I'm going to miss the paper business.
Dwight Physical/Slapstick Character Comedy Callback ⏩ The part you fast-forward
Our scorer flagged 13:00-14:30 range with Dwight's milkshake pranks as the stretch with the fewest or weakest comedic moments. Everything else lands harder.
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