After Robert California challenges the Dunder Mifflin staffers to double their sales, Andy, taking matters into his own hands, creates an incentive program. Eventually, he promises to tattoo himself if the staff doubles their sales. Meanwhile, Pam strikes up an unlikely friendship with Angela, both of whom are pregnant.
WAR
101.9
Wins Above Replacement
“The Incentive” ranks #63 of 183 The Office episodes on the Humor Index, scoring 89.9 — Elite. The episode packs 79 scored jokes at 3.7 per minute, averaging 7.3 on craft and 7.2 on impact, with Andy landing the most laughs. Every joke is ranked below with its individual craft and impact scores.
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Top Jokes
Kevin: Kevin clarifies: 'See world. Oceans. Fish Jump. China.'
Kevin Misdirection Character Comedy ★ Rewatch Callback Andy: Andy: 'For 5,000 points, I will let you tattoo whatever you want on the stern of the old S.S. Bernard.'
Andy Escalation Character Comedy ★ Rewatch Kevin: Kevin's deadpan dismissal of Oscar's theory: 'You keep think that.'
Kevin Deadpan/Understatement Reaction Beat ★ Rewatch Callback Andy: Andy: 'Let's ink my stink.'
Andy Wordplay/Pun Character Comedy ★ Rewatch Andy · Tattoo Artist: Andy: 'This is where I grin and bear it.' [cotton swab touches him] 'Ow, ow!' Artist: 'That was just a cotton swab.' Andy: 'Invest in softer cotton, sir.'
Standout Moments
Kevin: Kevin's deadpan dismissal of Oscar's theory: 'You keep think that.'
Kevin Deadpan/Understatement Reaction Beat ★ Rewatch Callback Kevin: Kevin clarifies: 'See world. Oceans. Fish Jump. China.'
Kevin Misdirection Character Comedy ★ Rewatch Callback Andy: Andy: 'For 5,000 points, I will let you tattoo whatever you want on the stern of the old S.S. Bernard.'
Andy Escalation Character Comedy ★ Rewatch All Jokes — 79 analyzed
Show all ↓ Hide ↑ Kevin: Kevin responding to a normal workplace question with 'Me do it now. Go. Stop worry'
Kevin Character Comedy Absurdist Kevin: Kevin: 'Me feel good. Body strong. Sleep big last night.'
Kevin Character Comedy Escalation Callback Oscar: Oscar's intellectual over-analysis: 'He's making a statement. It's an ironic comment on our expectations of him. A funhouse image of our model of Kevin.'
Oscar Character Comedy Irony/Sarcasm ★ Rewatch Kevin: Kevin's mechanic analogy: 'Me mechanic not speak English but he know what me mean when me say Car no go. And we best friends.'
Kevin Character Comedy Absurdist Andy: Andy's warning: 'basically the speech equivalent to just wearing underpants'
Andy Setup/Punchline Observational Kevin: Kevin: 'Many small time make big time.'
Kevin Character Comedy Deadpan/Understatement Callback Andy · Kevin: Andy: 'What are you going to do with all this time?' Kevin: 'See world.'
Andy Kevin Setup/Punchline Misdirection ★ Rewatch Andy · Kevin: Andy: 'Kevin, are you saying "see the world" or SeaWorld?'
Andy Kevin Misdirection Wordplay/Pun ★ Rewatch Callback Kevin: Kevin's talking head: 'When me president they see.' — then cuts to Kevin sitting in silence for 5 seconds.
Kevin Character Comedy Awkward Silence ★ Rewatch Dwight · Jim · Andy: The Sabre Pyramid tablet: absurd weight, battery pack requirements, and memory measured in 'L' (a unit nobody recognizes)
Andy · Jim: Andy interrupting Dwight's meeting about a failing product to ask about tie clips and calling Jim 'C-Span'
Andy Jim Character Comedy Irony/Sarcasm Andy · Jim: Andy explains 'C-Span' = Cocker Spaniel, 'Spaniel because of your Spanish bloodline, Cocker because—' [cut off]
Dwight: Dwight's talking head: 'Here's how I'm going to help out from now on. I'm going to not care. And I'm going to sit around quietly waiting for Andy's inevitable demise.'
Dwight Character Comedy Deadpan/Understatement Robert California · Andy: Robert California referring to Jim as 'Your friend Neil Patrick Harris' to Andy
Andy · Erin · Darryl: The nickname chain: Erin calls Andy 'D Dog,' Andy approves it, tells Erin she's 'E Dog,' the whole office adopts dog names
Andy · Darryl: Andy describing sleeping with his ex-wife: 'Yeah, we had a few fights I suppose, but last night we put a lot of that to bed.'
Andy: Andy: 'I can't tell you what I did with my ex-wife last night. I have to sing it.' — then sings about their shower together
Andy Character Comedy Escalation ★ Rewatch Andy · Andy's father: Andy's father walks in mid-song, just as Andy is singing about being naked with his ex-wife
Andy: 'Oh. Hi, Dad. Oh, boy.' — someone walks in while Andy is mid-song about his sex life
Andy Cringe/Discomfort Reaction Beat Callback Robert California · Andy: Robert California: 'Andy, do you know why I chose you? I think I can sum it up with what I think is your favorite ice cream flavor.' Andy: 'Vanilla?' Robert: 'Vanilla? No.'
Robert California · Andy: Robert: 'You'll never guess in a million billion years you'll never guess.' Andy: 'You were saying you chose me. There was a reason.'
Andy · Robert California: Andy serving Robert a freezing cup of old coffee and drinking it himself: 'I've been craving a freezing cup of old coffee. Mmm.'
Robert California · Jim: Robert to Jim: 'I'm afraid you've lost my interest. Let me call you back. I got to go.' — hanging up mid-sentence
Robert California: Robert's motivational speech: 'If the office superstore was supposed to put us little suppliers out of business, why are we still here?'
Robert · Jim: Robert's motivational speech: 'If the office superstore was supposed to put us little suppliers out of business, why are we still here?' — followed by uncomfortable silence, then: 'Yeah. This is where we go.'
Andy · Robert California: Andy: 'You got it. Double.' Robert: 'Done.' Andy: 'I'm not kidding.' Robert: 'Neither am I.' Andy: 'It's already done.' [pause] 'I'm just kidding. It's going to take some time. Double.'
Andy · Robert California: Andy: 'Double. Done.' Robert: 'I'm not kidding.' Andy: 'Neither am I. It's already done.' [beat] 'I'm just kidding. It's going to take some time. Double.'
Andy · Dwight · Jim · Oscar: Andy's 'rap session' — gathering the team for a 'little rap session to talk about business' that has no agenda and no ideas
Andy · Jim · Dwight · Phyllis · Stanley: Andy's 'rap session' with the salespeople: 'Just thought we'd have a little rap session. Talk about business. See how things are going.' followed by awkward silence.
Darryl: Darryl: 'I was just thinking about Robert. Man, what a boss. Just throws down goals, you know?' — clearly sycophantic with nothing of substance to add
Darryl Irony/Sarcasm Character Comedy Jim · Oscar · Andy: Jim: 'If we could just double our sales, we already would have.' Oscar: 'You're not making any sense.' Jim: 'He brings up two good points.'
Dwight: Dwight: 'We could talk about how fast children grow up and before you know it they're out of the house.'
Dwight Absurdist Character Comedy Callback Jim: Jim's 'Tuna' and 'Fart' contributions — sitting at the meeting but reducing his input to single random words: 'Tuna.' ... 'Fart.'
Jim Deadpan/Understatement Reaction Beat ★ Rewatch Callback Andy: Andy wraps up the pointless meeting with 'Good sesh' and someone says 'That leg's asleep'
Andy Deadpan/Understatement Reaction Beat Darryl · Val: Val catching Darryl apparently faxing (or doing something suspicious); his panicked 'Don't—' and disclaimer 'I'm using the fax. This isn't... No, wait. I'm not supposed to represent the company, right?'
Darryl · Justine: Darryl's new girlfriend Justine mistakes a random person for Darryl at the fax machine; Darryl talking-head: 'Rub a dub, dub, apricot scrub'
Darryl · Justine: Darryl leading Justine away with: 'I've been thinking about you all morning. I don't know what you did. I can barely walk today.'
Andy · Dwight: Andy to Dwight: 'D Bone, there you are. Let me guess — somebody needs a brownie. Lick the spoon?'
Dwight · Andy: Dwight complaining about profits: 'I just don't see the point. It's so Wall Street.' Andy: 'I know, right? Yeah.'
Dwight: Dwight: 'I made some inroads in salad but heirloom tomatoes are pushing back.'
Dwight Character Comedy Absurdist Andy · Dwight: Andy pivots: 'Got to be some way you could double your beet sales.' — applying Robert's impossible target to Dwight's farm as if it's advice, then: 'You wanted the job, the job is yours, just do the job. And I'll do mine.'
Pam · Jim: Pam showing Jim an issue of Parenting magazine: 'This is CeCe's favorite magazine. She loves the pictures of babies. She looks at it when she's on the potty and she makes the faces.'
Pam Jim Character Comedy Observational Jim · Pam: Jim's guilty reaction when Pam asks if he's 'read' the article on walking while pregnant: 'I flipped through it.'
Jim Pam Cringe/Discomfort Reaction Beat Jim: Jim says he always wanted to be thanked for coming into a meeting and never was, so he's going to thank people now.
Jim Character Comedy Observational Andy · Office Staff: The reveal of Andy's incentive prizes under the blanket — a pile of kids' toys, a vibrator, and random items
Oscar · Andy: Oscar's immediate deconstruction: 'It seems like a basic reward system where you give us points and then we redeem those points for prizes.' Andy: 'You're exactly right. And you get a point.'
Meredith · Andy: Meredith: 'Oh. Uh, is that a vibrator?' Andy: '20 points.'
Meredith · Andy: Meredith: 'Why is it all kids' stuff and a vibrator? It's so gross.' Andy: 'There's lots of stuff. John Irving, collected works, 22 points.'
Stanley · Andy: Stanley: 'How about you want us to work harder, pay us more.' Andy: 'I can't.'
Andy: Andy: 'I didn't mean to offend you and I hope you'll forgive me because I am very very "sari." 16 points.' [holds up a sari]
Andy Wordplay/Pun Character Comedy ★ Rewatch Office Staff: Someone notes: 'That's a tablecloth.' — correcting Andy's sari
Andy: Andy escalating the incentive system: 'For 500 points, I will wear a dress to work.'
Andy Escalation Character Comedy Andy: Andy: 'For 1,000 points, I'll run naked through the parking lot with a donut on my ding dong.'
Andy Escalation Character Comedy Dwight: Dwight's talking head about Stanley: 'I sat next to Stanley for years and this is nap time. Open eye nap time. He balances the phone on his shoulder and just powers down.'
Dwight Character Comedy Observational Jim: Jim's casual revelation: 'Oh, 100%. We all want to see you tattoo your ass.'
Jim Deadpan/Understatement Character Comedy Callback Andy · Jim: Andy: 'I think people thought I was kidding when I said that.' Jim: 'No. You definitely weren't kidding. That came across loud and clear.'
Andy Jim Deadpan/Understatement Reaction Beat Callback Dwight · Andy: Dwight handing in 120 points: 'Yeah. Big sale. Don't worry about it though. I don't really care about the points. I would like a point receipt though.'
Dwight Andy Character Comedy Irony/Sarcasm ★ Rewatch Callback Kevin · unknown coworker: Kevin at his desk: 'Hey, Kevin, what are you doing?' Kevin: 'Don't talk to me.'
Andy: Andy calling a professor he found in a management book ('Management' by Professor Frank) to ask about 'de-incentivizing strategies' and describing himself as being in a 'classic ass-tattoo-incentive situation'
Andy Absurdist Character Comedy ★ Rewatch Callback Andy: Andy's response to learning the office hit 5,000 points in one day: 'Took 'em one day.'
Andy Reaction Beat Deadpan/Understatement Callback Andy: Andy's car as a prize: 'My car. For 1,000 points. Or best offer.'
Andy Absurdist Character Comedy Phyllis · Office Staff: Phyllis's tattoo design: something coming out of a butt — presumably a baby — eliciting 'Oh! So nasty, Phyllis. Oh my God.'
Andy · Office Staff: Andy: 'We should think about this. Does anyone have any better ideas?' Everyone: 'I like what we have.' 'Yeah, nice try.'
Jim · Andy: Jim to Andy outside: 'Nobody really expects you to go through with this.'
Jim Andy Irony/Sarcasm Deadpan/Understatement Andy: Andy confessional before the tattoo: 'No one expects me to go through with this, right?' Camera presumably cuts. Beat. Andy: 'Absolutely not.'
Andy Meta/Self-Referential Reaction Beat Callback Andy: Andy: 'Let's ink my stink.'
Andy Wordplay/Pun Character Comedy ★ Rewatch Andy: Andy: 'My heart belongs to music but my ass belongs to these people.'
Andy Character Comedy Deadpan/Understatement ★ Rewatch Andy · Tattoo Artist: Tattoo artist: 'Uh, you can keep your pants on actually. If you just drop them down a bit that'd be great.' Andy: 'They are already off my good sir.'
Andy: Andy: 'I think down's better. Sweating pretty heavily down there.'
Andy Cringe/Discomfort Character Comedy Andy · Tattoo Artist: Andy: 'This is where I grin and bear it.' [cotton swab touches him] 'Ow, ow!' Artist: 'That was just a cotton swab.' Andy: 'Invest in softer cotton, sir.'
Robert California: Robert's confessional on why he chose Andy: 'Because he's all surface, uncomplicated. What you see is what you get. It could be a recipe for mediocrity, yes. But then again, it might just be why people fight for him.'
Andy · Tattoo Artist · Office Staff: The reveal of the completed tattoo: 'It's a Nard dog.' 'That's my nickity name! I love it!'
Robert California: Robert California: 'There's something about an underdog that really inspires the unexceptional.'
Angela · Pam: Angela's ethical dilemma opening: 'Well, we could talk about an ethical dilemma I'm having. A coworker of mine is drinking caffeine while pregnant and I don't know if I should call social services about it.'
Pam · Angela: Pam: 'Angela, that's pretty transparently me.' Angela: 'Maybe.'
Pam Angela Deadpan/Understatement Character Comedy Callback Jim · Angela: Jim: 'Yeah. I think you should call social services.' Angela: 'I already did.'
Jim Angela Escalation Character Comedy ★ Rewatch Callback Top Episodes — The Office